Google DoubleClick Ad Exchange (AdX) for Website Publishers
Google DoubleClick Ad Exchange (AdX) for website publishers,
What is Google DoubleClick Ad Exchange or so called AdX Program,
Adx-vs-AdSense –should-you-be-on-Google’s-Ad-Exchange
You may not properly aware about AdX Program. You may think
this is another advertising network. But actually this is a DoubleClick Ad Exchange
program offering by Google. We can say this is a premium version of Google
AdSense.
As a new advertising program AdX gaining interest among website publishers. Because AdX Program is offer best price for their
advertising inventory. However joining
with this program is not open for all. Only premium publishers of AdSense publisher
will be eligible to use AdX Program.
What is an AdX Program?
AdX Program is a real time marketplace where buyers and
sellers stand in one place to trade in digital advertising space. This is an
open and transparent way to bids for ads. And only premium publisher website
will able to monetize their site with AdX Program. Google has some certified
publishing partnership like Chitika, Kryptoads, MadAdsMedia, Nuffnnang etc. And
if you don’t have Google AdSense but you are a premium publisher of those ads network
then they will offer you to join AdX Program.
AdX Program ready to offer largest CPMs for your website up
to $7+, however for getting eligibility you site must have approximately 30 million
page views per months. And Google will directly offer you to join on AdX
Program.
What are the differences between AdSense and AdX Program?
We know that AdSense is a popular ads network offering by
Google. And you will get approval from Google AdSense team after fulfilling their
certain terms and conditions. And with new Blog or website which is containing
10-20+ posts able to apply for AdSense. And lucky publishers are getting
approval after few attempts. And in AdSense program they will share revenue
from $68% content share and 51% search share. Google AdSense work with both CPM and CPC.
Conversely, AdX Program is a new program offered by Google which
is getting popular. However you won’t able to apply for AdX Program directly.
Only premium publishers of Google AdSense and others selective ad networks
become qualify for AdX Program. But you don’t have to apply by yourself; rather
they will offer you to join in AdX Program. Your Blog or Website must be more
popular with huge page views will qualify for AdX Program. This program shares
more revenue than Google AdSense. AdX Program uses a second price auction
model, this means more demand should lead to higher rates. AdX Program only works
with CPM rather than CPC.
Features of AdX Program
AdX Program made itself unique for some significant
features. Such as
- AdX Program is all about CPM – Advertiser doesn’t like to pay that doesn’t bring any results. Suppose advertiser paying for promoting their products and services but unable to sell their products through publishers website. So their investment on advertising is pointless. So AdX Program works with only CPM. And for this they are agree to pay higher CPM rates.
- Real Time Bidding (RTB) – While advertiser set bid prices in Google AdWords then this is fixed. But under AdX Program this is done in a real time basis. Because bid price is always fluctuate frequently. As a result both advertiser and publisher can maximize their rates.
- Floor Rates - AdX allow seller to set own minimum CPM price for an impression.
- More Complexity - While using AdX Program then you must give more attention because you have to do too much work on it. You have to be control your bids according to the combination of the speed, which means more complexity in control. But if you use Google AdSense then it perform by itself. And you don’t have to give much effort.
Conclusion
In concluding part we can sum up that both AdSense and AdX
Program are best from their own place. Because AdSense is work best for all
type of Blog and website. This is sharing their revenue accurately.
On the other hand, there are many sites whose conversion
rate is very higher and for those site’s AdX is ideal. Because DoubleClick Ad Exchange
program can push our earnings at higher level.
Thought both programs
offering by Google and both are separate program. So according to our site
performance we should select the most beneficial Google product. You will able
to earn few 100 dollars by using AdSense but AdX Program can bring more revenue
by DoubleClick Ad Exchange system.
2 comments
He was entirely right. This post truly made
my day. You cann't imagine just how much time I had spent for
this info! Thanks!