Mailchimp is the Best Email Marketing Solution
How to use Mailchimp for Website and Business’s email Marketing?
Whatever you do Blogging, managing online business no matter
you must build a mailing list. Because your email list helps to grow your Blog
or online business website rapidly. Every day we visit many website and even
after few hours or days we forget about that website. But if your website
visitors join in your email list then they will get notification through email
and tend to visit your site again.
You will understand how important list building from a
simple example is. We visit many website and check it once or twice in a day.
But we check our personal email 10 to 20 times in a day. So when subscribers
receive an email then they prompt to visit your site again for any interesting
topics. So email list building should give more priority for your Blog and
online business.
Best Practices for Building a List is to do so slowly and
organically, because when subscriber subscribe to your email list then they
will engage with your website or business closely. And for this you must keep
sending awesome and relevant content weekly basis.
And for sending email with relevant content you must use any
newsletter service. Among various email marketing solution Mailchimp is the
best for your Blog and Business.
Why to choose Mailchimp?
Mailchimp is most popular and widely using as email
marketing solution. It has many distinctive features and incredibly
sophisticated options, which convince you instantly.
Easy to use
Mailchimp is very easy to use even a new user will able to
operate it proficiently. It contains many options which help you to deliver
your digital assets to your subscriber. Mailchimp has multiple Signup form for
list building and you can also customize according to your requirement. In
email form users able to add logo, image groups, buttons, boxed text and much
more.
Readymade template for Email
Mailchimp included many readymade email templates which can
be use either directly or by customizing. Even you can create your own template
by using their drag and drop features.
Autoresponsder
This is necessary for modern email marketing world.
Autorespnder is Mailchimp’s powerful segment and scheduling tools. I think its
bit complex for new users. Autoresponder works automation- An email or series
of emails sent to a subscriber based on a trigger or event. For example- you
can build a series of campaigns to send over a period of time. And after
subscription Mailchimp will send the series of your campaign time to time-
hours, days or weekly basis. However this is a paid service and to avail this
service you must subscribe to their paid plan. But this is price competitive
because you can either pay as you go, monthly and in a high volume plans.
Integration with Website
Mailchimp can be integrating with ease in almost all
Blogging platforms. Mailchimp support wide ranges of third party sites, if your
site don’t support they you can easily add your opt-in form page URL and your
site visitors can easily opt-in with it. You may think only WordPress and other
major CMS site can use it, but trust me you can use it with your Google Blogger
site also. Even in my site I am using this.
Transferring mailing lists
Mailchimp support to transfer email list from your old
newsletter service provider. If you are Google Feedburner user then you can
also transfer all active subscribers to Mailchimp with few clicks. First you
have to Export the CSV file from Feedburner. Please visit the below URL and learn
how to transfer subscriber from Feedburner.
After exporting the current subscriber please follow the below
steps to import your mailing list to Mailchimp.
Step 1 Log in to
your Mailchimp account and click on Lists from top menu.
Step 2 Now click Create List button from top right
corner of the screen. An option will expend below and from there click Create List button again.
Step 3 At this
time you have to fill up a List details
form. Here you can give a name on your list, and Default “from” email which email your subscriber receive. In
addition little bit about your Company. Finally click on Save button from the bottom of the page. A success message will
display Excellent! You have a brand new
list.
Step 4 Now you
will instantly head to your new list page. From there click Manage subscribers link and from below click
Import subscribers link.
Step 5 Now you
will see 3 options from there select CSV
or tab-delimited text file and click Next
button form bottom right corner of the screen.
Step 6 And in Import from CSF file page click Browse button and select CSV file which you have export from
Google Feedburner account. And put tick to Mailchimp’s terms and services. Click
Next button from bottom right corner
of the screen to proceed to the next level.
Step 7 Now import
subscribers page will appear. From there under Column name select Email Address by using Dropdown option
and click Save button. After that click
Skip all text link and click Next button to finish.
Step 8 You are
all set to import your subscriber from Google feedburner. Finally click Import
button from bottom right corner of the screen. Instantly you will see a success
message that Your import is complete! To
see the imported subscriber list please refresh the page.
Please do not import any inactive subscriber from
feedburner. You can import subscriber who hasn’t activate the subscription in
feedburner but when you try to send them email form Mailchimp then they will
block your account.
That’s all about transferring subscriber form Google
feedburner to Mailchimp. I hope this tutorial will help you to understand the
total transferring procedure.
Support from Mailchimp
Mailchimp have different subscription plan. But for free
subscriber they don’t have much support. But Mailchimp offer direct chat and
email support to paid users. Free plan users will receive latest subscriber
information. And weekly tutorial email for operating the Mailchimp.
Acceptable use policy
Mailchimp has some accepatable use policy where they have
implemented some restriction about delivering content. Any kinds of illegal
goods and services you can’t deliver through Mailchimp. Even affiliate
marketing also prohibited by Mailchimp.
Support A/B Testing Campaigns
If you are running multiple campaigns under your Mailchimp
account then you can compare the performance of two different campaigns. This
is called A/B testing, in Mailchimp you can choose to test subject line or
content and compare results to find out what exactly works and what doesn’t.
Cost for using Mailchimp
Mailchamp has 3 subscription plans such as Starting Up,
Growing Business and Pro Marketer. As a beginner you can use their Starting Up
plan which is free forever. By Free plan you can collect 2,000 subscribers and
12,000 emails can deliver per month. If you required more then you must switch
to Growing Business or Pro Marketer Plan.
How to Register with Mailchimp?
This is the initial process to use Mailchimp services.
Without registration you won’t able to use their services. To register with Mailchimp
please visit the below steps-
Step 1 Please
visit http://mailchimp.com/ and
click Sign Up Free button from top
right corner of the screen.
Step 2 Now Write
your Email address Username and Password, after that click Create
My Account button from below.
Step 3 Your
signup confirmation you must proof that you are a human. So solve the reCAPTCHA and click Confirm Signup button.
Step 4 Instantly
a verification email will go into your email inbox. Just open the email and
click on verification link.
That’s it your Mailchimp account is now ready to use. From
my point of view first use their free plan and after collecting 2000 email
subscriber then you can think to switch to their Paid Plan.
And my suggestion to Blogger platform users, believe me you
can use Mailchimp easily with your Blogger site and this is not very complex to
operate. If you need any further help to use Mailchimp then feel free to write
me. Thank you.
10 comments
My Blog LINK : http://100pakweb.blogspot.com
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