Does Responsive Web Design (RWD) affect Ranking Factor?
how responsive web design can help a site to shine in the SERPs? Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites might get a rankings boost.
Is Responsive Design A Ranking Factor? What are the SEO benefits of going responsive? You will learn how responsive web design can help a site to shine in the SERPs?
Responsive web design also known as RWD which is latest trend of website design. After introducing Responsive web design almost 90% of website owner concentrate on their site design and layout and converted to responsive design. At the beginning new user though that this is just a latest trend of a design and we have to switch to that trend. But ultimately many of us don’t know why Responsive Web Design (RWD) is necessary?
Responsive web design also known as RWD which is latest trend of website design. After introducing Responsive web design almost 90% of website owner concentrate on their site design and layout and converted to responsive design. At the beginning new user though that this is just a latest trend of a design and we have to switch to that trend. But ultimately many of us don’t know why Responsive Web Design (RWD) is necessary?
As a website designer and user why we should focus on design
and layout? I think almost all of us already know. A good layout and design can easily attract
visitors. And a good user friendly layout helps to keep engage visitor’s longer
time. As a result we can reduce our bounce rate from our Blog. But this factors
work best before introducing Responsive
Web Design (RWD), however by with Good design and layout you won’t be able
to grab much attention of readers. Because your site must adopt the responsive
design to make it readers and device friendly.
After booming up of Smartphone and Tablet uses now more than
60% of readers are visiting site through those devices. And very lower number
of users and readers using Desktop and Laptop for going through online. Because
through Smartphone and Tablet readers can easily visit any site and get their
relative information.
But if your site don’t support Smart devices then what will
happen? Obviously a visitor will get away and switch to another site. And in
future they will try to avoid your site and will visit another Mobile
responsive site. Because a mobile responsive site can be readable easily from
any smart device.
What Google Wants?
There is no doubt that Google is a giant in market and their
search engine is richer than any other search engine. A user can easily get
quality and related search result in a flash after making a search query. And
majority of organic traffic and search traffic you will receive from Google
search engine. So whenever you going to design your site then you must focus on
Google’s guidelines.
If you make any search query from your Smartphone deice then
you would see a small text of search result that Mobile-friendly that means, search engine preferring Mobile
friendly sites.
Google also acknowledged multiple times that responsive
design is their preferred mobile configuration. But many webmaster speculate
that responsive sites might get a rankings boost. But is it true or false? We have
to make a deep research.
1. Google’s “Mobilegeddon” update
After Google’s “Mobilegeddon” update we are now confirmed
that mobile configuration of a site is biggest part of Search Engine Optimization (SEO) and Digital Marketing (DM). Because most of the Google searches are now
taking place on various mobile devices.
So for becoming a successful webmaster we must configure our
site for mobile. Google’s “Mobilegeddon” updates reveal the hidden truth that
no more sites will get preference which is not mobile friendly. A website’s ranking factors depending on their
visitors, unique and high quality content, design and layout. So if your site
is not mobile friendly then how is it possible to get higher on search result?
Eventually you will not receive significant visitors from search engine.
As a result your Rank will be lower on
search engine.
2. Mobile Configurations
We are now confirmed that for making our site successful we
must have mobile configured site. But for here has another issue, that is we
can choose three configuration to make our sites mobile friendly.
- Responsive Design
- Adaptive Design
- Separate Mobile Site
3. Responsive Design
We simply understand by responsive design that our website
will be support on any kinds of device. Responsive Web Design approach uses
fluid, proportion-based grids, flexible images and changeable CSS style rules
to deliver different user experiences to desktop, laptop, tablet and mobile
devices. While on responsive design we must maintain the same HTML and URL structure.
The site shrinks or grows according to device.
4. Adaptive Design
This design is bit like responsive design but it serves to different
devices using the same URL structure, but first it detects the device and generates
a different version of the site’s HTML appropriate for that device. The main
feature of adaptive designed site that has multiple versions of HTML which
serves through common URLs.
5. Separate Mobile Site
Separate mobile site referred to as mDot (“m.”). This mobile
configuration delivers different HTML on separate URLs depending on the device
detected. It will change the URL according to the devices. Such as for desktop
site it will serve URL through the www subdomain and for the mobile-friendly
site’s pages located on the “m.” subdomain. You will see this type of site for
Facebook, Google AdSense etc and now majority of the online Retailer currently
use Separate Mobile Site.
There are another thing we can understand that Mobile site
is getting preference and we have different choices for designing our mobile
device with Responsive Web Design, Dynamic Serving and Separate URL sections.
And those things also affect the Mobile SEO of a site.
In, August 18, 2015 Google’s John Mueller shared on
his Google+ post that Google recommends responsive:
A good way to make it [a site] work in both worlds [mobile
& desktop] would be to have a site that uses responsive web-design
techniques to adjust to the size of the user’s device/settings.
Conclusion
So we can conclude that for Mobile SEO and better ranking on
Mobile devices we must redesign our site. But it is clear to use that Google
prefers responsive design but it doesn’t affect the SEO ranking factor
directly. However to make our site success out site must be make mobile
friendly.
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| Is Responsive Design A Ranking Factor? |
However it doesn’t give a Green signal that mobile friendly
site always got higher rank on search engine. If we find any evidence about
that then mobile responsive designed site will bring higher rank or it affect
ranking factor then we will share with you. But ultimately we can say
mobile-friendly site able to grab attention of visitors and they can easily
visit site on any devices.
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I have designed AMP theme for my client but most of them giving complain that after updating blog their theme become AMP invalid.
Main things in blogger is content. If you write more and update frequently then your content will get higher rank on search engine result page…