How to Target and Rank Multiple Keywords On a Single Webpage?

If you're running an online business, whether it's an e-commerce store or a digital marketing company, the effectiveness of your search engine optimization (SEO) should be at the top of your mind at all times. The higher you rank on the search engines, the more traffic and sales you'll get from search results. 

But.. 

How do you increase your ranking while targeting multiple keywords?

You need to use multiple keywords on your page—not just one—to rank organically on the search engine results page (SERP). Here are some tips on targeting and ranking multiple keywords on a single webpage to attract your business to as many potential customers as possible!

Targeting and Ranking For Multiple Keywords On a Single Page

Here’s How to Rank for Multiple Keywords with One Piece of Content

1. Research Keyword Difficulty

Keyword difficulty is a SERP metric that tells you how hard it would be to rank for a particular keyword. This can help when targeting multiple keywords on a single webpage because ranking for keywords with a high difficulty could be too difficult.

By researching keyword difficulty, you can ensure that your website targets keywords likely to lead to conversions. If your site isn't ranking well for keywords with high search volume and low difficulty, try using keywords that have moderate/medium search volume rather than jumping to lakh of search volume.

The payoff could be enormous: easier keyword ranking may attract more visitors, who in turn will convert to high-value items.

2. Focus on long tail keywords

Long tail keywords are often less competitive, meaning you're more likely to rank for these types of searches if you focus on them.

For example, the phrase buys running shoes has about 30 million monthly search results. If your business specializes in selling running shoes, this is too broad a search term to target because it's so competitive. Instead, look for terms like buying the best running shoes.

These phrases have only about 150-200k monthly search results, which means it will be easier for your site to rank well in SERPs with content targeting these phrases.

3. Use SEO and Content Marketing

One of the most underrated but important aspects of SEO and content marketing is how to target and rank multiple keywords on a single webpage. When you write a blog post, it's important to include keywords in the headline, title tag, meta description, and throughout the copy. This will help search engines (like Google) find your content more easily and make it more likely that readers will click on your link.

Because keywords work differently when they appear in different locations on your page, you need to ensure that every keyword you want to target is in an optimal spot. This will help ensure that each keyword gets its full digital marketing potential while also helping you avoid overstuffing your content with multiple keywords.

It's important to know how readers consume content, too. Your content should be written with them in mind.

4. Dealing with Plural Keywords

Some keywords are plural, like cars or clothes. When this is the case, you'll want to target these keywords in more than one section of your webpage.

For instance, if you're selling cars on your website, you'll need to use your keyword in both the title of the webpage as well as in an H1 tag. This will help Google know that this page is about cars and rank it accordingly. A strong digital marketing strategy and experienced team will help you achieve ranking in just a few weeks.

5. Avoid Unnatural Anchor Text

Anchor text is the text that links from one page on the web to another. It should be keyword rich so that it will help rank those keywords higher in search engines. 

However, it's important not to over-use your anchor text, or you'll dilute your ranking power. One way to use anchor text without going overboard is by incorporating it into natural sentences rather than just putting keywords after keywords.

Try using different synonyms or slightly different phrasing as you introduce a range of related keywords into your internal linking structure.

Wrapping up

Ranking multiple keywords on one page will take some time, but the benefits are well worth it. Visitors will be more likely to find what they are looking for, increasing your likelihood of making the sale. Plus, you'll get better search engine rankings since Google will see that your site is relevant for more topics.

Before jumping on keywords, prepare a well-researched and result-oriented digital marketing strategy.